This project was completed as part of the Treehouse UX Techdegree and is a concept app.
You ever want to go on a hike, but run into roadblocks planning and coordinating details with your friends? The Hike With Me app wants to eliminate the back-and-forth and make it easier for people to get outside together in one platform that allows users to find hikes in their area, invite their friends, and ultimately track and rate the hikes they’ve completed.
My challenge for this project was to develop a holistic understanding of the app’s users and design an intuitive interface where people can coordinate hikes with friends as well as track and rate the hikes they’ve completed.
My role & goals
Identify users and their goals, identify key functionality and user flows, create wireframes & interface design, brand identity & copy
Understanding Potential Users
To get a better sense of who might use this product, I created personas for two people with different goals: Joaquin who works a 9-5 and wants to schedule hikes with his equally busy pals, and Sarah who is an outdoor enthusiast new to the area and wants to join in on hikes to meet new people. This gave me a solid foundation for approaching the design, and their goals shaped the design process.
Building from the user personas, I used card sorting to identify user flow and ultimately create a story map to pinpoint the rising action any places of friction through the process. This gave me a sense for how people might feel going from login to rating a hike, and created a solid foundation to begin wireframing.
I learned that each hiker may have a similar end-goal in mind (go on a hike!), but the hike criteria, motivation, and story of each user is different and constantly evolving. In creating the wireframes, I focused on filter functionality and intuitive information hierarchy to take users through the app. I also wanted to utilize familiar UX design patterns to help bring users through the experience. My goal was to make it easy for folks to browse hikes, find one that worked, and ultimately join or organize a hike.
While this project had constraints within the scope of the UX Tech Degree program, if I was to pursue further work on this app I would continue testing the functionality, gathering user feedback and research, and using the findings of my research to inform the next iterations.
Overview: An annual report is not only an opportunity for an organization to share its impact, but to tell its story, connect with the community, and inspire. For Boys & Girls Clubs of Portland’s 2016 annual report, bold colors and rich photos give stakeholders a compelling look into the Club.
My Role: Graphic design, copy writing, photography
Overview: In the fall of 2018, I participated in an 8-week design sprint centered around the idea that design thinking can drive social impact at a local level and around the world. Using a human-centered design framework, I worked alongside a multifaceted team to promote food justice in SE Portland.
Throughout the 8 weeks, we worked collaboratively to identify creative ways to market, distribute, and promote an incentive program to drive customers to Portland Mercado.
We co-created a workable prototype based on stakeholder and project needs after weeks of research, ideation, building and testing solutions. At the end of the lab, we presented our process at a hackathon where we were given live feedback on prototypes from stakeholders.
Key skills: UX, rapid prototyping, service design, user testing, human-centered design, wireframing, user research
The Rockwood Capital Campaign was a multi-year endeavor to bring awareness, funds, and meaningful partnerships to Portland’s newest Boys & Girls Club at 165th & Stark St. The Club is a state-of-the-art facility in the heart of Rockwood that provides youth with a safe place to learn, grow, and build community after school. It opened in fall of 2017 to the public.
My Role: Throughout the duration of the project, I worked collaboratively with a wide array of community and media partners as well as local leaders to share the story of the facility.
During the public phase of the campaign, I worked as graphic designer (print ads, digital billboards, banner ads, print collateral) content writer, web designer, PR lead, and creative director for branded events (Ground Breaking & Grand Opening).
I also scripted and directed a 30-second TV spot with in-kind partner KGW, and wrote radio spots in collaboration with our radio partner, Alpha Radio as well as leveraged media contacts to garner in-kind support.
For the Grand Opening event, I secured media, created all branded elements, coordinated press in collaboration with partners like NIKE, the Trail Blazers, and Holst Architecture, and also served as event photographer for Boys & Girls Clubs of Portland.
Partners: Portland Business Journal, NIKE, Holst Architecture, Portland Trail Blazers, Portland Timbers
Overview: To celebrate its 70th anniversary, Boys & Girls Clubs of Portland’s annual report explored 7 decades of history, stories, and people.
The 70th logo appeared on all branded collateral during 2016.
My Role: Logo design, graphic design, layout, photography, art direction, copy writing
Overview: Boys & Girls Clubs of Portland had very little branded material for membership recruitment. This project served as a launching point as part of a larger branding effort to recruit members, communicate a wide variety of services, and establish the Clubs as a premier program for all youth.
My Role: Copy writing, design, and branding